Earthwise
In a world of maximalism, stood apart a brand that believed in minimalism to its core; “Earthwise”. A ‘nu-age’ agri-tech brand developing cutting-edge practices that promote efficient resource utilisation, reduce environmental impacts and help farmers increase yields.
A case study exploring the collaborative capabilities of AI to execute elements of the design process in order to create peace where chaos may lay.
In a world of maximalism, stood apart a brand that believed in minimalism to its core; “Earthwise”. A ‘nu-age’ agri-tech brand developing cutting-edge practices that promote efficient resource utilisation, reduce environmental impacts and help farmers increase yields.
A case study exploring the collaborative capabilities of AI to execute elements of the design process in order to create peace where chaos may lay.
Website & mobile UI/UX design
Earthwise
The AI model was used end-to-end throughout the case study. From naming the brand, to deriving descriptive copy and website inner content. Sharing a brief insight into the prompts engineered for this outcome.
Chat GPT was incorporated throughout the strategy and copy curation segments of this project. The project was initiated with the vision to help allow clients, and designers to oversee and execute their vision into reality without compromising on timelines.
