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FLATLAY PLANT PACKAGING [XL, L, M, S, AND THE POD]
The story of the plant scrolls through the 4 faces of the packaging exterior, which ends when the user unboxes the packaging to reveal the plant.
With memorable plant puns such as "Aloe there" creating a friendly interaction with the customer from the start. The packaging was decorated with custom illustration using the custom ugaoo brushes, with friendly instructions highlighting the top and bottom; "Leaves down here" and "Roots up here"
FLATLAY.JPG
CLIENT
PROJECT
SERVICES
DESCRIPTION
UGAOO AGRITECH
PACKAGING RE-DESIGN
PACKAGING, GRAPHICS, ILLUSTRATION, CONSULTATION
About: Packaging re-design for their range of cardboard flatly boxes and pods for plants, in multiple sizes
Objective: Our goal was to tell the story of the attention to detail, quality and effort that was taken to produce the perfect plant. Sharing the journey of the plant through the packaging, utilising the multiple surfaces the box had to offer. Given their national presence, it was important that we stick to neutral tones to standardise print quality in chance of vendor or location changes. The primary target was achieved positively through the re-design.
UGAOO SITE VISIT ↓
If you've heard of the phrase "pets are the new children, and plants are the new pets", you'd know just how exciting receiving a plant delivery is.
Ugaoo understood this excitement, and eager anticipation their consumers held on to, and wanted to bring a more personal and evocative element to their packaging.
On the left, you can see the previous packaging the brand had, a simple craft paper background with the logo and some graphics printed in the brand colours.
Through strategy, research and lot's of copy revisions later, we were able to provide the brand with an alleviated look that shared the journey of the plant on the way to it's new home.
PACKAGING RE-DESIGN ↓
UGAOO
PACKAGING RE-DESIGN
CLIENT
PROJECT
SERVICES
DESCRIPTION
UGAOO AGRITECH
PACKAGING RE-DESIGN
PACKAGING, GRAPHICS, ILLUSTRATION, CONSULTATION
About: Packaging re-design for their range of cardboard flatly boxes and pods for plants, in multiple sizes
Objective: Our goal was to tell the story of the attention to detail, quality and effort that was taken to produce the perfect plant. Sharing the journey of the plant through the packaging, utilising the multiple surfaces the box had to offer. Given their national presence, it was important that we stick to neutral tones to standardise print quality in chance of vendor or location changes. The primary target was achieved positively through the re-design.
If you've heard of the phrase "pets are the new children, and plants are the new pets", you'd know just how exciting receiving a plant delivery is. Ugaoo understood this excitement, and eager anticipation their consumers held on to, and wanted to bring a more personal and evocative element to their packaging. The previous packaging the brand had, a simple craft paper background with the logo and some graphics printed in the brand colours.Through strategy, research and lot's of copy revisions later, we were able to provide the brand with an alleviated look that shared the journey of the plant on the way to it's new home.
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UGAOO
[ PACKAGING RE-DESIGN ]
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